Why trust matters: How Digital Display Panels drive brand recall in Singapore
- Target Media Culcreative
- Sep 17
- 2 min read
In today's crowded marketing landscape, capturing attention is only half the battle. For brands, trust and credibility are just as important as visibility.
Research shows that consumers are becoming increasingly selective about the content they engage with online - websites, social media feeds, and digital ads are often met with skepticism.
This is where our ever-growing network of Digital Display Panels (DDPs) step in.
Consumers trust real-world spaces more than online ads
Our recent national study reveals that DDPs outperform both websites and social media when it comes to trust and credibility. Consumers naturally gravitate towards information in the real-world, visible spaces, places they see every day and associate with reliability.
So, what does this mean for advertisers and brands? Being present in these trusted spaces gives your brand an immediate advantage: it anchors your message in an environment where people are more likely to pay attention and believe what they see.
Digital Display Panels vs. online website
According to the study, 52% of consumers trust DDPs more than online websites, while 43% find them equally trustworthy.
This highlights a crucial insight: your brand can gain credibility simply by being in the right physical spaces, reinforcing familiarity and trust in ways digital ads alone often cannot.
Digital Display Panels put your brand where people naturally rely on information, whether in office buildings, retail centers, or daily commute hubs. Unlike online platforms, which compete for fleeting attention, DDPs anchor your presence in the physical world, creating lasting impressions that resonate.
Cutting through social media noise
It's no secret that social media is crowded, and breaking through the noise can be challenging. The study shows that 54% of consumers trust DDPs more than social media, with 41% finding them equally trustworthy.
With DDPs, your brand becomes part of daily routines rather than just another scrollable post. Always ONh ensures that your message is seen consistently, trusted naturally, and remembered easily, delivering impact that extends beyond clicks and impressions.
Always ONh: Where trust builds recall
Being visible in spaces that Singaporeans already trust strengthens recall and inspires action. It's not just about being noticed, it's about being credible, familiar, and memorable.
Start your campaign across our expansive network of DDPs islandwide today. Reach the right audience, at the right moments, in the right spaces where trust already exists. By combining strategic placement with consistent visibility, your brand gains both recognition and reliability in a way that digital-only campaigns often struggle to achieve.
