What does Always "ONh" really mean? Understanding brand visibility close to home

In today's oversaturated media environment, not all impressions carry the same weight. While many brands chase after digital clicks and social engagement, the savvier ones are shifting their attention to something far more consistent and lasting, presence.

At Target Media Singapore, our tagline Always "ONh" (Out and Near Home) is more than a catchphrase, it's a reality backed by data.

What is Always "ONh" (Out and Near Home)?

Always "ONh" reflects how and where your brand should show up, consistently and meaningfully, in the places your audience sees everyday. Think lift lobbies, residential corridors, and everyday touchpoints between home and community.

In 2024, 96% of Singaporeans reported having a DDP (Digital Display Panel) in their home block or condo. While, 64% of residents are exposed to these panels at least once a week.

These aren't occasional eyeballs. They've trusted, habitual exposures built into the rhythms of daily life, delivering everyday brand exposure, out-of-home visibility, and presence-based impressions.

The power of "ONh": Out and Near Home visibility

Let's break the myth: effective campaigns don't always need to be digital-first. In fact, our national study revealed that:

1. DDPs are the #1 most exposed non-online media, beating bus stops and TV.

   
   

2. They're among the top 3 most attention-grabbing channels, trailing only social media and MRT ads.

   
   

3. 91% of Singaporeans recall seeing at least 2 or more pieces of content every time they pass a DDP.

Being seen regularly, in a space your audience trusts and lives in that's the visibility-first marketing advantage no algorithm can replicate.x

Trust: The new metric that matters

In a world saturated with questionable online content, trust is the true differentiator. That's why:

52% of consumers trust DDPs more than websites.

54% trust DDPs more than social media

98% perceive ads on our screens as legitimate

Being present in the spaces your audience lives in, with legitimacy, consistency, and zero intrusion, builds familiarity in a way no click can. It's an ideal strategy for brand visibility in Singapore.

Beyond visibility: A platform that belongs to the community

Always "ONh" is also about shared relevance. Our network of DDPs across Singapore aren't just media placements, they've become embedded tools for community connection:

88% of residents say DDPs help them stay informed on local or public updates

75% say the screens foster a stronger sense of community and ad interaction is growing with 55% now say they've engaged with a DDP ad (e.g. scan, save, visit) doubling since 2022.

This shows that our network of DDPs leads not just to recall, but engagement through trust and relevance, a cornerstone of visibility advertising platforms.

Why Always "ONh" should be part of your media plan?

Visibility isn't just filler. It's the foundation. When used alongside digital and social, "ONh" visibility:

• Warms up the audience before they see your online ads

• Builds recall so your brand isn't skipped

• Provides ambient reinforcement that build long-term familiarity

Think of it not as another placement, but, as your visibility layer. This approach complements media strategies in Singapore with an emphasis on visibility.

Explore how Target Media Singapore brings Always "ONh" to life across Singapore by contacting us today!