Target Media wins the HDB Quality Partners Award 2025 for excellence in managing Digital Display Panels, reinforcing its role as a trusted media partner in Singapore.

In today’s crowded marketing landscape, capturing attention isn’t enough. Singaporeans trust information in real-world spaces more than online ads, and Digital Display Panels (DDPs) put your brand where credibility already exists. Being visible in trusted spaces strengthens recall, builds familiarity, and inspires action—making your campaign seen, remembered, and trusted.

OOH doesn’t compete with digital — it amplifies it. With 76% of consumers taking action after seeing an OOH ad and 92% recalling multiple ads each time they pass a DDP, visibility-first planning builds recall and makes digital work harder.

Discover how Target Media’s Always ONH network of 18,000+ digital display panels turns daily moments into brand visibility and recall. Learn why consistent physical presence matters for top-of-funnel brand building.

Virality can make your brand momentarily famous — but familiarity is what makes you remembered. In this post, we unpack the difference between visibility and virality, and why passive, repeated exposure builds stronger brand presence over time.

Not all campaign impact can be measured by clicks. At Target Media Singapore, our “Always ONh” philosophy — short for Out and Near Home — is about placing your brand where it matters most: in the everyday spaces your audience lives and moves through. Backed by national data and everyday relevance, this visibility-first approach builds brand familiarity, trust, and top-of-mind presence across Singapore. Here's why Always ONh isn't just a tagline — it's your brand's next strate