Virality can make your brand momentarily famous — but familiarity is what makes you remembered. In this post, we unpack the difference between visibility and virality, and why passive, repeated exposure builds stronger brand presence over time.

Not all campaign impact can be measured by clicks. At Target Media Singapore, our “Always ONh” philosophy — short for Out and Near Home — is about placing your brand where it matters most: in the everyday spaces your audience lives and moves through. Backed by national data and everyday relevance, this visibility-first approach builds brand familiarity, trust, and top-of-mind presence across Singapore. Here's why Always ONh isn't just a tagline — it's your brand's next strate

Most marketers today are obsessed with metrics - and rightly so. We all want data-driven results. But, in the race for performance, we often overlook the impressions that actually influence buying decisions...but don't show up in your reports.

In a world chasing clicks, real brand impacts begins where audiences are most present - at home, in their rhythm, and truly looking. In...

In today’s marketing landscape, success is often defined by numbers—clicks, views, conversions. We rely heavily on these data points to prove ROI and optimize campaigns. But what if the most powerful and lasting parts of your campaign couldn’t be measured?

In today's fast-moving world, capturing attention means showing up not just online, but in the everyday spaces where people live, work, and move. At Target Media, we help brands become part of that daily rhythm - seamlessly connecting with audiences from home to the workplace, and everywhere in between.