We thrive on pushing boundaries and reshaping the future of digital out-of-home marketing.
Multiple touchpoints for vital micro moments of engagements
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Achieve unduplicated campaign reach and minimise ad wastage through smarter audience segmentation and targeting.
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Overcome "banner blindness" and ad-blocking behaviour with contextual placement of advertising messages at the right time to the right audiences at the right places.
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Reinforce Online-to-Offline and Offline-to-Online activations.
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With our extensive audience consumption insights and data analytics capabilities, our platforms offer ideal opportunities for targeting and re-targeting your desired audiences.
Achieve purposeful media placement
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Our screens are strategically positioned to engage captive audiences with minimal interference and high-frequency exposure.
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Our media provides the opportunity to target the right audience based on geo-demographic targeting.
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Achieve brand visibility through short and succinct messages with high exposure and frequency on our network.
Smart audience targeting capabilities
Backed by a repository of data analytics on consumer behaviour and consumption pattern, our media is capable of:
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Broadcasting nationally
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Geographical targeting residents in specific HDB divisions, towns, or neighbourhoods islandwide.
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Tailoring your messages based on demographics such as age, marital status, income, and more.
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Surgical targeting through behavioural insights and understanding consumer habits and spending preferences.
Our Unique Solutions
Geo-Demographic & Behaviour Targeting
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Reduce ad wastage and maximize ROI for brands and businesses through targeted campaigns.
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Assist marketers to build first/second-party consumer data and understand addressable audiences while maintaining privacy standards.
Narrowcast
Targeting
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Laser-sharp targeting for better ROI, reaching the right audience at the right place and time.
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Ability to reach specific audience segments through our Smart Content Management system.
Broadcast
Capabilities
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More than 17,500 digital screens nationwide.
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Reach 80% of HDB residents and 100,000 condominium residents.
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92% of residents have seen our digital screens at lift lobbies or inside the lift.
Smart &
Green
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In line with Singapore's Smart Nation Initiative, we reduce paper wastage by minimizing reliance on physical notices.
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Enhance efficient and effective mass information dissemination.
Garner Eyeballs and Enhance Recall
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Strategically placed screens in lifts or lobbies engage a captive audience in a close and intimate setting, ideal with an average 38 to 44-second wait time for uninterrupted content consumption.
Vested Target Audience
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Digital screens display essential information alongside ads to engage viewers.
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Our digital screens excel in driving high CTAs supported by commissioned studies.
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Post-campaign research shows over 50% audience openness to compelling CTAs.