Always ONh is growing stronger: how everyday visibility builds brand preference

Today’s strongest brands aren’t just found online, they’re seen in the real world, woven into everyday routines. Target Media’s Always ONh network now spans 18,000+ digital display panels islandwide, ensuring your brand is seen daily, in the places people live and move.

What "Always ONh" means for your brand

Always ONh isn’t just about scale, it’s about presence. When people encounter your brand daily, on their way home, to work, or while out and about. It creates a rhythm of recognition. That rhythm builds familiarity, which becomes trust, and eventually leads to preference when choices are made.

Scale and reach, the practical advantage

Our network stretches across Singapore, residential lift lobbies, commercial venues, and lifestyle hubs, placing your brand in front of millions every week. Each of our 18,000+ panels is another touchpoint, another opportunity for recall, and another chance to move a customer closer to choosing you.

Real-world validation - what the data tells us

Research from our national study for Digital Display Panels last year shows that 96% of Singaporeans pass a digital display panel near home and 91% recall at least two ads they’ve seen. This tells us that repeated presence translates into strong recall.

A reminder that everyday exposure works.

From visibility to preference

Marketing success isn’t just about grabbing attention once — it’s about building ongoing presence.

Visibility gets your brand seen.

Familiarity keeps it in people’s minds.

Preference ensures it’s chosen when it matters.

That’s the Always ONh advantage: helping brands move from being seen to being remembered, and from remembered to being chosen.

Practical ways to activate Always ONh

Sustained brand runs: Keep your brand continuously present so recall becomes instinctive.

Seasonal pushes: Amplify festive or campaign bursts with wide-reaching visibility.

Creative strategy: Design bold, high-contrast visuals that cut through in everyday spaces.

Integrated storytelling: Leverage our digital display panels to echo your digital and social campaigns for stronger brand reinforcement.