The marketing scene in Singapore is buzzing with fresh ideas, and Target Media is proud to be at the heart of it! Collaborating with Senoko Energy, ABrandADay, and Pick Network, we’ve powered an innovative activation that’s bringing joy to homeowners. Together, we’re delivering Senoko Energy’s adorable pineapple plushies—BB Ong Lai and Ong Li—straight to the heartlands, creating a delightful connection with eligible homeowners through our unique media platform.
A Fresh Community Engagement
The activation took place at 282C Sengkang East Avenue, featuring vibrant, creatively wrapped lockers filled with the highly sought-after plushies. Participants can simply scan a QR code, complete a short questionnaire, and upon eligibility, will receive a PIN to unlock their locker.
This effortless and interactive process delivers not just the adorable plushies but also an unforgettable experience, showcasing Senoko Energy’s dedication to spreading joy and meaningful connections within the community.
Expanding Redemption Options
This initiative is not simply distributing plushies but a move specifically concocted to elevate Senoko Energy's brand presence in Singapore.
By leveraging lockers, Senoko Energy ensures the plushies are almost at recipients' doorsteps, making the redemption process even more convenient.
Strengthening Brand Presence Through Engagement
This campaign goes beyond distributing plushies— it’s a strategic initiative to elevate Senoko Energy’s brand presence. By creating interactive, community-centric experiences, the company is building deeper customer connections and solidifying its reputation as an innovative and customer-focused energy provider.
Senoko Energy’s latest initiative exemplifies how brands can seamlessly combine innovation, technology, and community engagement to create unforgettable experiences. For the homeowners lucky enough to claim a BB Ong Lai or Ong Li plushie during the holiday season, it's more than just a gift - it's a warm, thoughtful gesture, a heartfelt connection from a brand that's transforming the way we celebrate creativity.