Case Study: Snap & Win - Driving Engagement with Always ONh Digital Display Panels

In today's fast-paced world, getting your message in front of the right audience is one thing - getting them to act on it is another.

At Target Media, we're bridging gap through our Always ONh (Out and Near homes) digital display panel network - strategically located screens in lift lobbies, carparks, clubhouses, dormitories, and more. To show just how impactful this network can be, we launched the "Snap & Win" campaign over Chinese New Year.

and the results...? Let's just say they speak for themselves.

The challenge: Proving the power of proximity

With the pilot launch of our new engagement platform of Heartlanders - a hyper-local portal connecting residents to the latest deals, news, and contests near them - we needed to do more than just advertise. We wanted to:

Demonstrate the reach and relevance of our Always ONh digital display network

Drive awareness and adoption of the Heartlanders platform

Experiment with a 'phygital' mechanic, blending digital out-of-home (DOOH) visibility with real-time mobile engagement

The idea: Simple, Interactive, Everywhere

We kicked things off across 25 HDB divisions before expanding to over 230 condominiums islandwide. The mechanic was designed to be easy, engaging, and instantly rewarding:

Spot a digital display panel
Snap a photo
Scan the QR
Stand a chance to win

The results: From lift lobbies to mobile screens

In just four weeks, the “Snap & Win” campaign delivered real impact:

Over 3,200 QR scan
Over 4,200 unique online page views
Over 500 contest submissions and sign-ups
Over 6,000 deployed for 4 weeks

That’s real engagement - driven by smart placement, mobile interactivity, and an irresistible incentive.

Why it worked: The Phygital Effect

This campaign was more than a contest - It was a real-world demonstration of phygital marketing done right.

Residents didn’t just see our message - they interacted with it, through a screen they pass everyday, using the device they always have in hand. The experience felt hyper-local, convenient, and rewarding - the perfect recipe for meaningful engagement.

“From ad awareness to mobile action - all in the span of a lift ride”

What we’ve learned: Location + Interaction = Engagement

The “Snap & Win” campaign proved what we’ve always known - that visibility is only the first step. It’s the interaction that makes the impact.

Our Always ONh network of digital display panels delivered on:

High-frequency exposure in daily environments
Localized relevance through targeted placement
Seamless transition from physical to digital
Proven conversion through real-time engagement through QR

It’s time to be everywhere your audience is

If your brand wants to go beyond impressions and make a lasting recallable impact - this is how you do it. With our Always ONh digital display panel network, you’re not just buying screen space. You’re unlocking everyday access to your audience’s lives - with the ability to connect, engage, and convert in real time.